El pasado 19 de enero se llevó a cabo la segunda edición de los CC Awards que reconoce la creatividad de los generadores de contenido residentes en Argentina. En una ceremonia que emula a las premiaciones más destacadas de la industria del entretenimiento, con alfombra roja incluida, el Teatro El Nacional Sancor Seguros se vistió de gala para destacar el trabajo de ciento de creativos que a diario dan a conocer su talento a través de las redes sociales.
Desde horas tempranas de la tarde, una larga cola que daba vuelta por la calle Suipacha anticipaba la envergadura del evento. La mayoría de nativos digitales se fusionaba con el resto de las generaciones, vestidos con suma elegancia para estar a la altura de las circunstancias. Claro está, la incipiente iniciativa de dos conocidos influencers de Instagram que tuvo su primera edición en la Iglesia de la Cruz, llegaba a la calle Corrientes con el brillo característico de la noche porteña.
La previa a cargo de los conductores Anita Saco y Gustavo Rudaeff en el escenario secundados por Lourdes Franco y Joel Quintana en la antesala del teatro, recreaba el clima de cualquier transmisión hollywoodense. En este marco festivo, cerca de 900 asistentes (entre nominados y acompañantes) se dieron cita en el lugar muchos de ellos procedentes de diversas ciudades del interior del país. Mientras alrededor de 1.500 espectadores lo vieron en vivo desde la transmisión en YouTube (ver al final de la nota). La conducción a cargo del tándem Mimi Ciulla- Mati Chavo también estuvo a la altura de la circunstancias, alternando momentos emotivos y de humor con suma prestancia.
También hubo espacio para performance en vivo con la actuación de Cintia Aldana, Ema Caballero, Jesus Warriors Crew, Josy Fischer, A Precio de Sangre y el emotivo homenaje a aquellos servidores del Reino que cayeron durante la pandemia en la voz de Gabriel Franchelli interpretando “Riesgos del amor” de Kyosko. Además del momento reflexivo a cargo de Ale Gómez, quien en estos días sufrió el hackeo de su cuenta de Facebook, hablando acerca de la importancia de aunar esfuerzos para influenciar al mundo.
Párrafo aparte merece la nominación de Multipress en las categorías cuenta de noticias e información y periodista con contenido en redes; el reconocimiento a nuestro director Marcelo Bellotta en las categorías periodista con contenido en redes y premio a la trayectoria y la nominación de nuestro CM Ezequiel Arcaro en la categoría community manager destacado. Además de alegrarnos por la obtención del premio como mejor compañía de prensa y difusión de artistas a La Nodriza Label, empresa con la cual hemos colaborado en la redacción de sus comunicados y la difusión de sus estrenos.
La ceremonia con una producción impecable, contó con momentos memorables como la cita de Escarabajo Binario que reconoció ser la perfecta edición del Creador o la de El Chico de los Carteles que subió con una pancarta que decía “Si mi contenido no exalta a Cristo, perdí el enfoque”, o el emotivo reconocimiento del productor de música urbana Lisan Beat que entre lágrimas agradeció el apoyo y la comprensión de su líder Nachu Gómez. Estos entre otros pasajes de la jornada, dan cuenta del enorme potencial que hay en la generación de contenido con valores. Por eso celebramos por muchas más ediciones de estos premios, que valoran el esfuerzo de los jóvenes talentos que dan a conocer el mensaje de una forma poco convencional por medio de las redes sociales.
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